Sir Colin Marshall, Chairman, British Airways
"In the era of the global market, when profound economic shifts are taking
place and the intensity of competition is increasing in every trading
sector, traditional management thinking becomes redundant. Many managers find
themselves facing a business journey into the unknown with few navigational
aids for guidance. Imagination Engineering sets out to survey the new
frontiers and find adventurous routes across otherwise hostile terrain. It
is recommended reading for those in enterprises of every kind."
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